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21G.036[J] Advertising and Media: Comparative Perspectives
Prereq: None
U (Spring)
Not offered regularly; consult department
12 Units. HASS-H
Compares modern and contemporary advertising culture in China, the US, and other emerging markets. First half focuses on branding in the old media environment; second half introduces the changing practice of advertising in the new media environment. Topics include branding and positioning, media planning, social media campaigns, cause marketing 2.0, social TV, and mobility marketing. Required lab work includes interactive sessions in branding a team product for the US (or a European country) and China markets. Taught in English and requires no knowledge of Chinese. Students taking graduate version complete additional assignments.
Staff
Same subject as CMS.356[J]
Global Languages
https://catalog.mit.edu/schools/humanities-arts-social-sciences/global-studies-languages/
As MIT students pursue an expanding spectrum of international engagements, Global Languages classes and immersive international experiences help prepare them to live and work in the diverse and multilingual context of a globalizing world. Through our curriculum, students develop communicative and intercultural competencies, critical thinking skills, intellectual curiosity, diversity awareness, and cross-cultural understanding. MIT’s Global Languages program offers a variety of areas of study in international languages, cultures, and intercultural communication. The curriculum consists of subject sequences in Arabic, Chinese, French, German, Japanese, Korean, Portuguese, Russian, and Spanish studies taught in the target language; a subject sequence in Studies in International Literatures and Cultures (SILC) taught in English; and subjects on the theory of languages taught by Linguistics faculty. Concentrations are available in Chinese, French, German, Japanese, Korean, Portuguese, Russian, Spanish, and Theory of Language. Students can also fulfill a concentration in Other Languages by taking coursework in Arabic at MIT, or in other languages taken through cross-registration at Harvard or Wellesley. Minors are available in Chinese, French, German, Japanese, and Spanish; majors are available in French, German, and Spanish.
Minor in Asian and Asian Diaspora Studies
https://catalog.mit.edu/interdisciplinary/undergraduate-programs/minors/asian-studies/
...for 21G.909, 21G.036[J] , 21G.046 , 21G.030[J] , 21G.038 , and 21G...
Humanities
https://catalog.mit.edu/interdisciplinary/undergraduate-programs/degrees/humanities/
...21G.192 , 21G.193 , 21G.194 , and 21G.195 are acceptable alternatives for 21G.036...
