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15.812 Marketing Management

Prereq: None
U (Spring)
9 Units

Develops skills in marketing analysis and planning, and introduces key ideas and phenomena, such as how to deliver benefits to customers. Presents a framework for analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms and to consulting.Primarily for undergraduate and non-MBA graduate students.

J. Zhang

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Credit cannot also be received for 15.732, 15.810